Scott Keogh is chief executive officer and president of Volkswagen Group of America and head of the Volkswagen brand in North America. He assumed the position in November 2018 and oversees all Volkswagen brand activities in the U.S., Mexico and Canada, including factories in Tennessee and Mexico. As head of the Group, he heads the U.S. operations of Audi, Bentley, Bugatti, Lamborghini, and VW Credit Inc.
Prior to this role, Scott was president of Audi of America, where he led the brand to continual new monthly sales records. He oversaw strategic forays into new vehicle segments in the American market and crucial product launches that significantly broadened the Audi product line in the U.S. Keogh helped forge new marketing relationships for the brand. And he made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Scott stepped into the top management position at Audi in June 2012 after serving as chief marketing officer for six years. As CMO, he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength.
He joined Audi from a position as general manager of marketing communications for Mercedes-Benz USA.
Scott is a native of Old Brookville, New York. He lives in McLean, Virginia with his wife and two young children.
Cian O'Brien is interim President, Executive Vice President and Chief Operating Officer of Audi of America, responsible for all retail operations and dealer network development in the United States, including leadership of the regional offices in Los Angeles, Chicago, Atlanta and Woodcliff Lake, New Jersey.
Cian's career spans more than two decades in the automotive industry, including leading the sales operation of Audi UK, AUDI AG's fourth-largest market, from 2014 until he joined Audi of America in 2017. He was responsible for strong increases in annual sales, and he helped expand the brand's share of a tight U.K. premium market. He also served as interim director of Audi U.K.
A native of Cork, Ireland, Cian graduated from the Cork Institute of Technology and earned a Master’s degree in management from University College Dublin’s Smurfit Business School. He is a rugby player, triathlete and a qualified rescue diver. He and his wife, Joanne, have three children.
Maurizio Parlato is COO of BUGATTI of The Americas and joined in February 2014. In this role, Parlato is responsible for managing the North American dealer network, sales growth, customer service and marketing activities for BUGATTI.
Parlato previously led Ferrari for over 20 years. He held many different positions in the organization including CEO of Ferrari of Germany, Worldwide Sales and Marketing Director, as well as his latest position as the President and CEO of Ferrari of North America. Parlato also served as President and CEO of Maserati North America from 2002 until 2006 and contributed to the launch of Maserati in North America.
Parlato, a native from Italy, holds a Bachelor degree in Political Science; he has completed management and leadership business courses throughout Italy, U.K. and USA.
Alessandro Farmeschi has been Chief Operating Officer of Automobili Lamborghini America since April 1, 2014.
In this role, Farmeschi has overall responsibility for the company's sales, marketing and after-sales operations in North and South America, reporting to Hinrich J. Woebcken, President and CEO of Volkswagen Group of America.
Originally from Italy, Farmeschi studied at the University of Bologna, Italy, where he received a degree in Mechanical Engineering. He also holds an Executive MBA from Bologna Business School at the University of Bologna.
Farmeschi began his career as a consultant. He then moved to the automotive industry in 1998, and in 2001, he joined BMW Group in the after sales department, where he spent five years. An employee of Automobili Lamborghini SpA since 2006, Farmeschi assumed different and varied respobilities at the Italian headquarters before becoming Head of After-Sales in 2010.
Horst Meima was appointed President & Chief Executive Officer for VW Credit, Inc. (VCI) on January 1, 2016. In this role, he is responsible for all strategy and functions related to the captive finance companies of Volkswagen Credit, Audi Financial Services, and Ducati Financial Services. Meima also serves as Chairman of the Board for VW Credit Canada, Inc.
With over 20 years of experience in the financial services industry, Horst has held numerous leadership positions in retail banking, indirect consumer financing, and commercial lending. He most recently served as Executive Vice President & Chief Financial Officer of VCI. Prior to that, Meima served as President & CEO of VW Credit Canada, Inc., President & CEO of the former Volkswagen Bank USA, and Vice President of Sales and Marketing, for VCI.
A native of California, Horst Meima holds an MBA degree from the University of California, Los Angeles Anderson School of Management, and a Bachelor’s Degree in Economics from Colorado State University.